Project Description

All Natural Advantage is a venture of John Pietryka, an experienced practitioner, specialising in treating children, particularly those with a diagnosis of autism and ADHD. He offers a unique range of therapies based on years of research and clinic practice.

John approached Tessella Solutions for a revamp of their website, to give the practice a fresh look and feel. The website was designed using WordPress as the back-end whereby John could login to the CMS and easily update text or images. The website was given a clean new look and focused on his specialty in treating children as well as appeal to parents and guardians.

Since All Natural Advantage has a lot of information and resources, this was segmented and made easily accessible through sub-pages. The wealth of information also available from his newsletters were categorized into toggle drop downs so the user could choose what is required rather than flooding the screen with text.

The new website has provision for newsletter subscriptions. It also connected all his emails and newsletter subscriptions to a CRM software. This way John could keep track of all his website visitors and contact them via his regular eNewsletters.

A new feature on the website revamp was the ‘Live Chat’ where, when available, John could get involved with direct chats with his website visitors.

The whole website was optimized for in-page SEO.