Google Ad Campaigns allow you to promote your products or services on Google’s network of search results. It allows you to get in front of your customers who are searching for your product or service. Use your keywords or key phrases to share well-timed ads with your target audience. This is a great way to expose your company online.
Google Ads run of a pay-per-click (PPC) advertising. While you do not pay when the ad is displayed or creates an impression, you preset an amount to pay every time a visitor clicks on the ad. Use a unique selling proposition (USP) to give your prospects a good reason for them to choose you over your competitors.